Session type:

Workshop

Session duration:

60 minutes

Presented by:

Rob Ryder-Richardson

University of Dundee

Steve Burrows

University of Dundee

About the session

Personalisation is being talked about a lot just now. It is often seen as a silver bullet to solve conversion headaches and to win new customers. Without a proper plan, you can end up with a sprawling mess of content. How do you plan a strategy for personalisation implementation? In this workshop, you will learn how to get started with personalisation, how to measure it, how to report how effective it is, and how to plan for the future.

Conference Themes: Product Design, Personalisation

NOTE: This session continues after the break. Some components may run through the break.

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About the speaker(s)